of what we try to do in our
R&D department. We use our
corporate farms as research
facilities and we adapt our re-
sults there to maximize per-
formance growths, be it for
our own animals, and by de-
facto the client’s animals, so
what’s good for Agri-Marche
will be good for the clients
needs too. It’s rare that you’ll
find in Canada companies
that have significant animal
production and that have a
very large client base.”
In terms of expansion, Agri
Marche takes an organic and
strategic approach, look-
ing into opportunities where
there may be a fit for the
company with acquisitions.
Agri- Marche has also had to
adapt to the rapid demand of
the market by streamlining
its operations in innovative
ways.
“Animal feed is animal feed,
yes there’s optimization, but
how to really address the cli-
ent’s needs in terms of ani-
mal husbandry, we’ve done
modifications of our barns
in terms of minimize operat-
ing costs. What we want to
do is to maximize revenues
of Agri-Marche’s clients,” said
Patrice.
The Brochu family has
made significant contribu-
tions in terms of innovation
to forward the progress of
the swine industry. The family
has built a reputation of ser-
vice and quality that is sure to
continue into its third genera-
tional leadership with a con-
tinued focus on performance
based results.
10
business elite canada
H
JULY 2014
