ring subscription models, whereby sub-
scriptions to products like razor blades or
coffee are automatically renewed, charged
and shipped to clients every month. Ac-
cordingly, Bold released a recurring orders
app for Shopify.
“We jump on these trends and build the
tools so that store owners can do it,” May-
nard said.
A number of other trends are emerging in
the online world of commerce, but none
is as great or discernible as the impact of
social media. Social selling, that is buying
through social media platforms like Face-
book and Pinterest (via Shopify), has be-
come prevalent.
“Every store owner knows that they should
be on Facebook and Instagram and have a
YouTube channel,” Maynard said. “But of-
tentimes they simply don’t have the time
to operate a store and market enthusiasti-
cally.”
Bold actively helps companies with social
media management, which is rapidly prov-
ing to be a huge part of its entrepreneurial
success at the present time.
“Right now, peer-to-peer recommenda-
tion is the biggest thing in eCommerce
because people would rather buy from
someone they trust and you build that
trust through social media,” Maynard said.
boldcommerce.com
JUNE 2016
H
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