I don’t mean just the four directors. When
we got together, it was a good match be-
cause we had different skill sets — we
had the two developers, a designer and a
marketer. We all have business sense so
we had a strong foundation from day one,”
Maynard said.
Currently, the company employs over 100
people and Maynard attributes this growth
to the team, the products and the com-
pany’s commitment to customer service.
The latter, in particular, tends to play more
of an important role in brick and mortar
stores, but Bold has carved out a niche in
customer care — 25 per cent of the staff
are devoted to tech support.
The company’s first app, Product Upsell,
serves the exact function its name sug-
gests. Although the concept was used
heavily in brick and mortar stores, the
same was not true in the digital market-
place. Bold’s app allowed store owners to
upsell products, that is suggest additional
related items for purchase, at checkout. “It
“We jump on these trends and build the tools so that store owners can do it.”
6
business elite canada
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JUNE 2016
