became very popular very fast because it
was the first app at the time that actually
directly made store owners money,” May-
nard said. Today, it continues to be one of
the most sought-after apps on the Shopify
platform.
After a success so great, Bold ventured into
its second app, which allows vendors to
easily manage sales on their online store.
In pre-Bold times, retailers had to manu-
ally adjust their websites to reflect sales
— a massive Black Friday sale entailed a
manual change of prices at midnight and a
repeat of this process when the sale ter-
minated. The larger a seller’s inventory, the
more complicated and time-consuming
this process became. The Bold sales app
is a powerful retailing tool that lets stores
run power hour sales, daily deals, flash
sales and other sophisticated sales at pre-
set times.
JUNE 2016
H
business elite canada
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