BEC / July / 2014 - page 122

and execution of projects. Centered on provid-
ing quotes and delivering professional feed-
back on a variety of design projects, Morin says
the company remains competitive through a
three-pronged approach: high expertise, high
quality work and a strong presence in local and
social media.
“We want to be proactive before we begin
manufacturing, give technical advice and sup-
port to our customers when we feel that the
design has some weaknesses,” says Morin,
which is something AMEC’s customers greatly
appreciate.
AMEC’s public presence, especially in adver-
tising, has grown over its history. They primar-
ily target an active, engaged audience in maga-
zines and social media.
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