would. IT needs to enable businesses and en-
able their business goals. I find a lot of IT com-
panies show up talking about technology as if
it mattered, but it doesn’t matter as more and
more IT, in and of itself, becomes a means to
an end. It’s becoming more and more of a com-
modity. What matters is how you deliver the
Lego blocks, so to speak, in a ruthlessly effi-
cient way, and let businesses get back to selling
more cars, extracting more oil, and protecting
and enabling their business.”
According to Gray, the bottom line when it
comes to what clients need is the difference
between the smartest tech expert in the room
and the one who can communicate the busi-
ness value of a solution or service in an en-
thusiastic and positive way that demonstrates
the customized benefit to businesses. Conse-
quently Gray says he is in the business of not
Grayconians
Participate in
a game of
foosball
32
business elite canada
H
JULY 2014
