234 business elite canada
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SEPT/OCT 2014
sales has benefited and made a difference to
home care providers that partner with Drive.
“It’s about a sense of purpose and passion
and establishing a team and mindset that al-
lows you to grow in any economic climate
like Jim Collins described in his book,
Great
by Choice
. We are focused on discipline, cre-
ativity and relentless desire to grow and im-
prove. Then we try and transfer that to our
partners so they can do the same. That is the
Drive model and how we recruit, hire and
train,”
said Sarafian, who has been with Drive
Medical for four and a half years now.
Prior to working at Drive, Sarafian started
her career with Proctor & Gamble in paper
products working on brands like Luvs/Pam-
pers. She then spent a combined 17 years of
her career in Vision Care with Allergan and
AMO Canada (now known as Abbott Medical
Optics Canada); both companies are subsidiar-
ies of publically traded multi-nationals. It was
the genuine level of passion and enthusiasm
demonstrated by the executive team, Harvey
Diamond and Rich Kolodny, which attracted
Sarafian to a position within the company, as
well as the opportunity to do something more
entrepreneurial career-wise.
“It’s all about innovation in the areas of con-
venience, safety and independence as we ex-
pand our breadth and depth of product offer-
ings,” said Sarafian.
For example, Drive’s new walker “the Ni-
Kathy Sarafian
Canadian CEO
