SEPT/OCT 2014
H
business elite canada 239
This practical wisdom is backed up
by the statistics:
•
One-third of people 65 and older fall every
year.
• A bad fall resulting in a hip replacement
surgery costs the health care system approxi-
mately $30,000-$40,000.
• Four out of five falls occur in the bathroom
which result in fractures.
• Falls are the most common cause of injuries
and hospital admissions for people who are 65
and older.
So why wouldn’t everyone insure their bath-
rooms with some safety products?
If a senior, caregiver or government invests
in 5-6 products, then that would make the
bathroom safer with an estimated total cost
between $500-700.
“In today’s world we are all about products
that may keep us looking young. There is so
much focus on cosmetics, Botox, surgeries,
etc., but media doesn’t focus on the fact that
nothing could accelerate aging faster than a
bad fall and injury forcing someone to be us-
ing a wheelchair for life.”
Drive Medical continues to see growth and
the direct impact its products have made
on the short and long-term quality of health
and wellbeing of seniors. But, Sarafian notes
that moving forward in this direction requires
mental shifts of thought in society about the
healthy preventative solutions that HME pro-
vides.
The goal is to make these products accept-
able, and for seniors to reason, “I want to stay
healthy, active, and vital, and that is why I am
going to do it the smart way.”
