240 business elite canada
H
SEPT/OCT 2014
By Leah Kellar
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The ambition to grow and the flexibility to
quickly adapt to the pace of change in a mo-
ment of crisis is what led Jonathan Morello,
President, and Founder of Backstage Com-
merce Inc., (and martial arts practitioner), to
create an award-winning business that man-
ufactures and imports professional hair-care
beauty products.
The company took a fifth-place position in
PROFIT’s list of Canada’s Top 10 Fastest Grow-
ing Manufacturers in 2014. Backstage is also
24th on the PROFIT 500 list of Canada’s Fastest
Growing Companies. Morello credits much of
what he has learned in the philosophy behind
his early martial arts training to success in the
business world.
Ultimately, he says, “It’s about learning how
to prevail.” The company’s philosophical ap-
proach to business is one that is highly agile,
flexible and eager to contribute to the industry
with pride, positivity, and cooperation.
Morello is quoted on the Backstage company
website as saying that the best business ad-
