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vice he has ever received was to simply “…sur-
round yourself with successful people.” While
Morello now serves as a motivating example
of young pioneering entrepreneurial leader-
ship, he notes that initially the real challenge
was to have the courage to break away from
tradition that was not truly open to facilitat-
ing growth. Growing up in a family of entre-
preneurs, he graduated with a degree in com-
puter science from Concordia University in
Montréal. He eventually came to work for his
father’s company—a supply channel importer
of professional hair-care beauty products. It
may be safe to say that Morello learned what
not to do from this family-owned company
before he went on to create Backstage, most
recently branded as BSC, Inc.
In the years from 2006 to 2010, it seemed
that everyonewanted a professional grade hair
flat iron. Morello was limited in the amount of
marketing material for branding to cater to the
demand. After voicing his concerns about not
being able to adequately meet the marketing
needs to keep pace, he began to realize that
the ambition required was not there to grow
the company.
