82 business elite canada
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SEPT/OCT 2014
Robinson originally intended to help only for
the short term until the business could get off
the ground again; but with success he ended
up staying. Robinson comes from an adver-
tising background. He produced advertising,
training and promotional videos and comedy
spots for radio in the United States.
“My original plan was to help for just a little
while; twenty years later I’m still here, and still
enjoying the process,” said Robinson.
He notes that one of the strategies that TU
Group employs to set itself apart from the
competition is effectively facilitating commu-
nication with customers through new technol-
ogies.
“There is a fundamental lack of effective in-
teraction in the insurance industry with cus-
tomers. What we’re doing is coming at the
process from a true customer-centric place,”
said Robinson.
For the company, this means using technol-
ogy to focus solely on the issues concerning
travel insurance, especially at the most critical
of times—when customers need fast and ef-
fective solutions.
TU Executive Team 2014
