18 business elite canada
H
JAN/FEB 2015
READY TO RESPOND TO
CHANGES IN MARKET
The home-building industry is highly competi-
tive and staying on top of trends and technol-
ogy can be crucial to success. Pacesetter watch-
es the marketplace, staying flexible enough to
adjust their practices and projections based on
their collection of live data. They respond quick-
ly to changes in supply and demand, and try to
stay ahead of the curve with help from “a very
forward-thinking management team”.
“We set ourselves apart from our competition
by our drive to be the best,” Dumonceaux said.
“We think we have better designs, better quality
Surveying your customers
really gets you in touch with
people who don’t necessar-
ily want to speak out some-
times. It gives that customer
the opportunity to tell us what
things they like, what they
didn’t like.
