lumbia, Alberta and Ontario. The organiza-
tion combines the skills of optometrists,
opticians and ophthalmologists who offer
services ranging from eye exams to the
dispensing of eyeglasses, sunglasses and
contact lenses to laser vision correction at
the independently-operated IRIS Ophthal-
mology Clinic in Laval, Quebec.
“We’re catering to people who value their
vision and understand vision is important
at every stage of their lives,” Dr. Chaiken
said. “We want to be able to take care of
those people forever, so that they see bet-
ter every day as they grow old.”
IRIS has had a reputation as a higher end
optical company but Dr. Chaiken wants
to dispel the myth that their products are
aimed at a more upscale market. “We val-
ue everybody; we’re not just there for high-
earning people. We’re there for everybody
who values their vision.” That often starts
with a professional eye exam as the eyes
can be considered the gateway to the body.
Those exams can identify other health is-
sues, Dr. Chaiken explained, and can even
help to alert to serious medical conditions.
He recalled one young patient who came
to him with concerns about her reading vi-
sion. Identifying a neurological problem,
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