Dr. Chaiken recommended an immedi-
ate visit to a neurologist who discovered
swelling in the woman’s brain. The exam
and subsequent treatment saved her life.
That push to enlighten Canadians about
the importance of vision health is getting a
boost through the company’s IRIS Ambas-
sadors program. The campaign appeals to
a wide range of consumers, but reaches
out in particular to a younger generation
who now see eyeglasses as more of a
fashion statement than a necessity. Many
of the ambassadors are bloggers who not
only spotlight some of the latest eyewear
available through IRIS but also promote
healthy lifestyles. Tamy-Emma Pepin is
a favourite on social networks and Eleni
DECEMBER 2016
H
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