McMullin shares her personal style on her
blog, Convey The Moment. Blogger and
hairstylist Bethany Menzel, PARTYSKIRTS
founders Mariel and Lauren, fashion blog-
ger Jenny Jovanovic and professional road
cyclist Lex Albrecht are also IRIS ambas-
sadors, all sporting frames that combine
fashion, fun and quality vision care.
IRIS AMBASSADORS APPEAL
TO YOUNGER CROWD
“The world’s changing, with the internet
and typical advertising and the way it gets
to the consumer. Young people are looking
at other media and we adopted an ambas-
sador program to address that through so-
cial media,” Dr. Chaiken explained. “Hope-
fully those people can show their followers
that their vision is important, that IRIS is
accessible. I think it’s been working very
successfully. We’ve seen a good increase
in the number of patients we have coming
in and what’s interesting is we’re getting
more and more of the younger crowd.”
While trends in eyewear are making glass-
“IRIS will encourage all of our optometrists to be on the front line of those
changes.”
12 business elite canada
H
DECEMBER 2016
