“There is a very personal side to this busi-
ness. It’s not just about numbers and fi-
nancial transactions,” he says. “Keep in
mind, our customers are in their 20s or
early 30s, just starting their family. There
can be many worries, but mostly it’s a joy-
ful time that we are privileged to be part
of. We meet with families who are putting
trust in us to do our best to look after their
child’s education savings, and we don’t
take that for granted. It’s the pillar of our
business.”
“I love the impact we have on Canadian families. I love what we offer to
them. Mainly because we are dealing with people’s most precious things in
their life - their children and their children’s future. We have to give them
100 per cent and more.” –Yeto Balian, Branch Director, Knowledge First
Financial Inc.
DECEMBER 2017
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