Page 63 - BEC / JUNE / 2021
P. 63
David Thompson, CEO
A: One of the biggest changes in the industry door and online purchasing with less “tire-kicking”
has been that the supply hasn’t kept up with the of the product. Of course, this was bound to happen
demand—it’s created a supply chain bottle neck. since the business has become more automated.
There’s a big divide in competitive makeup for us That being said, a constant in the industry has
as the industry has amalgamated. The escalation always been the demand for quality products,
of demand versus supply hasn’t equalized, so it’s exceptional customer experience, and trusting in the
created a deeper competitive advantage for FOT. reputation in long-term businesses like FOT.
Buying behaviours have also dramatically changed
over the years. The needs of our customers have Q: You have an incredible amount of inventory: How
evolved, now there’s more willingness for door-to- do you keep so close to your customers’ needs?
JUNE 2021 | BUSINESS ELITE CANADA 63
