Another significant difference between
VMedia and other providers is the intro-
duction of the “skinny basic package.”
Otherwise referred to as TheSkinny, it’s
a slimmed-down, highly affordable, basic
package that has been mandated by the
CRTC and must be introduced by all car-
riers no later than March 2016. The stipu-
lated maximum price for such a package
is capped at $25 per month, which puts
VMedia ahead of the game both in avail-
ability and price, offering the package for
$17.95. The CRTC has also mandated the
introduction of extensive stand-alone and
pick-a-pack options and with the UChoose
store, this makes VMedia what Burger
calls “pioneers of the pick-a-pack option”
in Canada.
These innovations enhance the ability of
customers to conveniently put together
their desired package lineups without be-
ing forced into a big, bulky, all-in-one basic
package. VMedia caters to a vast major-
ity of Canadian consumers exploring their
service options, but Burger believes that
the UChoose store will particularly reso-
nate with the multicultural community, ex-
plaining “they have very defined interests
and we facilitate access to anything they
want to watch, including programs from
their home country, either through our
channels, or those they may wish to ac-
cess over the top through the VBox media
player function”.
According to Burger, there are three key
elements that drive the business of VMe-
dia: price, choice and innovation. VMedia
offers consumers more than their telecom
competition for a fraction of the price. “We
are typically 20 to 30 percent cheaper, es-
pecially when dealing with our packages,
“We are typically 20 to 30 percent cheaper, espe
incumbents.” George Burger, Senior Advisor
100 business elite canada
H
OCTOBER 2015
