brought awareness to customers about
the value of items they may have lying
around their home. Premier has seen an
increase in the number of antiques and
collectible items being brought in. “On a
daily basis we have people selling or bor-
rowing against items they did not realize
held value at all,” he said.
Q: What does the future hold for Premier
Jewellery & Loans?
Premier has been increasing its online
presence to include a live inventory prod-
uct gallery. They are in the process of pho-
tographing hundreds of items and stock-
ing them online.
“Having an active inventory of unique
items is challenging because stock is al-
ways changing,” said Strasser. “When a
traditional retailer puts an item online, they
have dozens or hundreds of them in stock.
At our store each piece is from the sec-
ondary market so there are no vendor-sup-
plied photos or descriptions to work with.”
Premier recently added another full-time
position to help increase their online pres-
ence. “One of our goals for the near future
is to build our national market penetration.
We have shipped products across country
and into the U.S. We plan to strengthen
that.”
More information can be found at
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OCTOBER 2015
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