than the incumbents,” explains Burger.
At its core, VMedia is a technology-based
business, a content and digital media de-
velopment company. “The VBox,”Tcherno-
brivets explains, “is merely one commer-
cialization of the work that the company
has been doing.” VMedia's innovations like
its VCloud-TV-PVR function, the VBox's
smooth, intuitive interface, and responsive
search and favourites features, are de-
signed to keep their subscribers engaged
and looking to VMedia as their complete
content delivery solution.
One sure sign that VMedia is on its way up
in the Canadian telecom industry is their
word of mouth growth; admittedly, the
young company does not, as of yet, have
deep enough pockets to shell out for mas-
sive advertising campaigns, and relies pri-
marily on their strong media presence and
their satisfied clients to spread the word.
VMedia’s lean, bootstrap operation of ap-
proximately 70 employees has aggres-
sive plans for growth within the next two
years, both through organic means as well
as through mergers and acquisitions. De-
spite the fact that in the near future, the
telecom giants of Canada will offer similar
skinny basic packages in accordance with
the CRTC-mandated regulations, VMedia
admits that they are not worried about los-
ing their key advantages any time soon.
As they continue to meet anticipated tar-
gets, they can now refocus their efforts
on building and improving an already thriv-
ing business. As CEO, Tchernobrivets ex-
plains, “Everyone needs technology; the
advantage is, we have our own.”
More information can be found at www.
vmedia.ca.
ially when dealing with our packages, than the
OCTOBER 2015
H
business elite canada 101
