100 business elite canada
H
SEPTEMBER 2017
SUCCESS DURING THE GLOB-
AL FINANCIAL CRISIS
Produits Neptune was founded in the late
90s, and is now owned by Jean Rochette
and General Manager, Alexandre March-
and. The successful company we know
today could have had a much different sto-
ry had it not been for quick thinking and
sharp managerial strategizing. Marchand
came on board the company in 2008, just
before the global financial crisis. Rochette
and Marchand not only kept the company
afloat—but actually grew in a time when
many companies were folding. “When we
bought the company in 2008, lost 80 per
cent o f U.S. sales in six months,” recalls
Marchand. “We had to basically cut down
on acquisition and run the business from
the inside—we were in damage control
mode.”
A lot of companies were going under so
there were some great deals we were
able to make,” says Marchand. The compa-
ny had capital investment group behind it,
enabling the team to buy struggling com-
panies. “In the tough times, if you have
cash available, this is where you are going
to make the best deals.”
MADE IN CANADA
Available in showrooms and wholesale
