AUGUST 2013
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ing technical training and support, and
correspondingly, access to the product
innovations and software VendTek has
to offer.
At the core of the company is its pro-
prietary product, eFresh, which is cur-
rently in use on every continent. First
introduced in 1999, eFresh has continu-
ously been developed for new custom-
ers, new markets and new applications.
eFresh is a software of its time: it allows
products and services to be distributed
electronically instead of physically.
Operating on a central server and on
electronic terminals in retail locations,
eFresh offers a secure distribution net-
work. The electronic aspect allows
work to be done more efficiently and
also creates a more manageable inven-
tory system.
“eFresh is definitely a competitive el-
ement based on the stability of the
product, the reliability, and the usabil-
ity,” says Chevallier.
Chevallier explains that VendTek oper-
ates like a typical IT company. “One
of our core value positions is flexibility
of solutions, which is actually an in-
dustry trend. We’re seeing more and
more specialized solutions for specific
products and we have the ability to de-
velop those very specific solutions for
specific market needs.”
For example, Chevallier says in Brazil
and Nigeria, VendTek has customers
that wanted to reduce cash and imple-
ment something more flexible and mo-
bile for parking. VendTek was able to
tailor to their needs and create a so-
lution that was fully electronic, which
