BEC / August / 2013 - page 65

AUGUST 2013
H
business elite canada
65
operations, sales growth, cost
maintenance, and marketing
and sales programs, world-
wide.
Chevallier explains how
VendTek’s software is utilized
in their two business mod-
els: “We can either license
the software to an operator
who then distributes it to
merchants or we can operate
our own software.” The for-
mer business model is mostly
used in the Middle East and
Africa, while the latter is used
in Canada, the US and Brazil.
The software itself is devel-
oped by Vendtek employees
located in China, where they
program VendTek’s core plat-
form. It is then localized for
the local markets where is
used: North America, Europe,
Brazil, the Middle East and
even Africa. While the core
platform remains the same
each market has its specifici-
ties in terms of language, but
also in the way they track and
distribute the products, secu-
rity and fraud prevention or
even financial tracking.
There are also differences in
the telecommunication indus-
tries, “for example, you could
say in Canada it is basically
85 percent postpaid and 15
prepaid. It’s the exact reverse
in Brazil,” says Chevallier. In
a general sense, postpaid is
when you use a service first
and then receive a bill after-
ward. Most people in Cana-
da have a postpaid contract.
Prepaid, on the other hand,
1...,55,56,57,58,59,60,61,62,63,64 66,67,68,69,70,71,72,73,74,75,...84
Powered by FlippingBook