As a leading provider of lubrica-
tion analysis and management
solutions, Fluid Life has the exper-
tise to help its customers achieve
a higher level of reliability.
STRONG ROOTS IN ANALYSIS
Back in 1981, Devar Chisholm was sell-
ing speciality lubricants and was using
oil analysis services to sell the benefits
of his products. He was dissatisfied with
the testing services of the local lab that he
was using and felt that he could do it bet-
ter. Armed with a background in chemis-
try and business management, Chisholm
started a company in Edmonton called
Industra-Lube Testing Laboratories. The
company was formed on the basis of one
major contact in the mining industry.
Not too long thereafter, he saw the need to
computerize both internally and externally.
Chisholm wanted to offer remote electron-
ic oil analysis reports for customers—an
industry first back at that time. He took on
a partner, Larry Dick, to make this a reality.
24 business elite canada
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MAY 2017
