BEC / MAY / 2017 - page 33

Fluid Life is proud to support LittleWarriors;
a charity focused on child sexual abuse and
has recently opened the Be Brave Ranch,
a facility that offers a family-oriented treat-
ment program east of Edmonton. Fluid Life
has been a title sponsor of the Little War-
riors annual fundraising luncheon for two
years in a row, sponsored the construction
of their outdoor hockey rink and Fluid Life
employees have also given countless vol-
unteer hours to this important cause.
ONE OF CANADA’S BEST
MANAGED COMPANIES, 2017
In March, 2017, Deloitte announced Fluid
Life as one of the 2017 Canada's Best Man-
aged Companies recipient, recognizing the
company for its exceptional business per-
formance and expectation of growth.
"While many companies look only to rev-
enue growth as a key marker of success,
Best Managed companies take strate-
gic risks to grow in a number of different
ways," said Lorrie King, National Co-Lead-
er of Canada's Best Managed Companies
program and Partner at Deloitte. "It's this
adaptability and approach to business that
sets them apart from the status quo."
Les Boake, Vice President, Sales, at Fluid
Life, speaks on the several reasons for
receiving this accolade. “Fluid Life has al-
ways had and still has a very strong com-
mitment to innovation,” says Boake. “We
have a creative management team who
can nimbly adapt to market changes. We
have committed to leading change in our
industry rather than simply following it.
Fluid Life’s strong corporate culture cer-
tainly is another key component.”
Fluid Life is also considered “a courageous
company”. Despite the many recent chal-
lenges posed by a tough economy and the
scourge of the Fort McMurray wild fires,
the team never lost sight of their goals.
“We just kept soldiering on,” says Boake.
“I suppose you could say that we have a
developed a tough resolve over time.”
For more information on Fluid Life,
please visit
MAY 2017
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