sands of lubrication and maintenance prac-
titioners across the continent.
FOCUS ON RELIABILITY
In 2011 Dick’s daughter, Heather Hunt,
succeeded him as President of Fluid Life.
At this point Fluid Life was recognized as
an industry leader with a reputation for
quality, innovation and customer service.
However, more progressive change was
to come. Fluid Life recognized a need in
the market to provide customers with a
much higher level of machinery reliability,
and accordingly Fluid Life transformed into
an equipment reliability services company.
A new Reliability Services division was es-
tablished, staffed with reliability engineers
and lubrication experts. A range of reliabil-
ity based services designed to solve many
of industry’s operational pain points was
created.
Major investment was necessary to build
software infrastructure and an internal
experts system to support the new ser-
vice offering. myLab, a web-based portal
replaced WinROAST and again was re-
vamped to include reliability management
features and KPIs. The company transfor-
mation has been extraordinarily success-
ful for Fluid Life and its customers alike.
The current time is an exciting one for Flu-
id Life—more cutting-edge products are
presently under development. “The com-
pany goal is keenly held in sight: to help
our customers save $250 million by 2025,”
says Les Boake, Vice President, Sales, at
MAY 2017
H
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