our cost avoidance program. There are a
lot of variables in the mining business and
we require a lot of flexibility. Fluid Life pro-
vides, especially in the reliability team, the
support and consistency that we require
in keeping a healthy oil analysis program.”
NAVIGATING THE
PRICE OF OIL
In the past few years, the Oil and Gas in-
dustry in North America faced one of its
most challenging periods in its history due
to the slump in global oil pric-
es. Fluid Life adopted a sim-
ple but effective strategy of
support – bolster customer
service and communication
to these clients to ensure
that their immediate needs
were being met. Recogni-
tion of mechanical problems,
as well as efficient lubrica-
tion practices becomes even
more critical in a downturn.
On the humanitarian side,
Fluid Life participated in the Fire-Aid Con-
cert as one of the sponsors to assist Fort
McMurray wild fire victims. This was an-
other measure of offering support.
Fortunately, Fluid Life is in a better position
than most companies when faced with an
economic downturn for a specific industry
segment because it serves many diverse
markets and are able to nimbly shift focus
as required. During the recent oil and gas
market downturn, Fluid Life focused more
MAY 2017
H
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