in London and 31 jewellery stores located
200 yards from Nash’s front door. “We had
two mottos in the (1970s) and one motto
was you would walk them to the door and
say, ‘Thank you, we are looking forward to
working with you for the next 60 years’ and
the other one was, ‘Service ’til it hurts’,”
said John C.
CUSTOMER SERVICE
KEY TO SUCCESS
They have beat out a lot of the competition
and now only about 30 jewellery stores
operate in London. However, Colin noted
that with the rise of jewellery sales on the
internet, they still need to have competi-
tive pricing. Good customer service re-
mains key to their success, according to
the father and son pair.
“It really does come back to the service
and how you treat the clientele and treat-
ing them like family so they are not just
coming for one item,” said Colin. “What
(my dad) enforces into me is that this is
not a one-time thing — this is for the next
60 years. We really enforce that with our
customers so that they come back for oc-
casion, after occasion, after occasion.”
Nash also provides its customers with very
knowledgeable and educated staff. When
John C., a former teacher, came to the
firm, Nash joined the American Gem So-
ciety (AGS). He also implemented a staff
“We had two mottos in the (1970s) and one motto was you would walk them to the door
and say, ‘Thank you, we are looking forward to working with you for the next 60 years’
and the other one was, ‘Service ’til it hurts’.” John C. Nash
OCTOBER 2015
H
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