of oversees lower-cost mar-
kets,” explains Mike. “For a
logistics organization to re-
ally grow with the dynam-
ics in Canada as a consum-
ing economy there is a lot of
consumer goods coming into
Canada, but there is other op-
portunities when you look at
the alternative energy market
place, oil and gas and min-
ing industry. From an Agility
standpoint, those are areas
that truly do complement our
global structure.”
The Freight-Forwarding busi-
ness is highly competitive
with all the major players try-
ing to grow market share, so
it is essential for every com-
pany within the industry to
set itself apart from the norm.
Agility distinguishes itself
from others in the market be-
cause of its place as the only
Middle-Eastern freight for-
warding company in the top
25, and their Middle-East-
ern background equips them
with a new outlook on busi-
ness practices. Their pillar of
strength comes from life in
their emerging markets, and
the company has efforts in
developing set-ups and infra-
structure in developing mar-
kets along with supporting
global developments.
The Canadian logistics mar-
ket has seen its share of chal-
lenges, which was evident af-
ter the economic challenges
and the slowdown since 2008,
which forced a lot of the lo-
gistics players to become even
more eager to secure business
at any cost, having an impact
on margins and profitabil-
ity. With its wider spread out
geography than say the Eu-
ropean market for example,
Canadian logistics is a whole
different ball game. “[There
must be an] understanding
that the movement of goods
is not generic... it very much
is important to standardize
things, to provide efficiency,
but also have the ability to
adapt and meet varying de-
grees of a customer and their
business and how they inter-
act with their customers, so
having that diversity in the or-
ganization is a true strength.”
Becoming a frontrunner in
the supply chain industry did
not come without its set of
challenges for the pragmat-
ic company, and if there is
one thing Agility Canada has
learnt throughout the course,
it is that change is inevitable
to adapt in this fluid economy.
Being one of 750 registered
Freight Forwarders in Cana-
da’s supply chain service mar-
ket, personal service is inte-
gral to the company’s success,
as well as knowing what the
customer expects and to meet
those expectations according-
ly, and especially focuses on
people, their product and the
JANUARY 2014
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