20
business elite canada
H
JUNE 2014
“Once a person signs up
for our program and picks the
charities that they want to
support, the virtual change
from every single daily pur-
chase is accumulated, and
then at the end of the month,
a single donation is charged to
the customer’s account and
forwarded to their preferred
charities. Learning from our
customers, we have also
added the ability for our cus-
tomers to set a minimum and
maximum donation amount,”
explained Kitchen.
ChangeIt effectively has
revolutionized giving in this
way to accomplish its ulti-
mate mission: To make chari-
