JUNE 2014
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nual tax return process.
“For me, there’s a mas-
sive gap which asks, ‘Are Ca-
nadians being as financially
responsible as they should be
when they make charitable
donations?’ A lot of people
may give a dollar here or there
at a cash register to a charity
they don’t even know about,
you give it, but you never get
tax benefit for it, other than
the heartstring moment of
feeling good at the time,” said
Kitchen.
Addressing this issue,
ChangeIt is in alignment with
the Canadian Governor Gen-
eral’s campaign to encourage
Canadians to give even the
smallest amount of time or
money to charity. The cam-
paign announced last year,
called My Giving Moment,
and was established to help
to address the same alarming
statistic that the number of
Canadians who are claiming
charitable giving on their tax-
es has been dropping steadily
each year to the point where
it is at a low of less than 24
per cent.
“Our program gets right to
the heart of this problem and
deals with the fact that people
can give the small amounts of
money, but because we issue
or aide through the charities
each of our donors is able to
get the tax receipts from each
of the charities that they sup-
port through our program.
Through those tax receipts
