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business elite canada
H
JUNE 2014
they will be able to file appro-
priately the donations they
have made and get the tax
benefit for that,” said Kitchen.
“So much of our program
is built on doing the right
thing for communities and
having our customers and
bank customers feel good
about what they’re doing.
Why not also layer in making
sure you’re being as tax effi-
cient as possible when you’re
doing good? This means the
customer wins emotionally
and fiscally. Charities gain a
highly efficient and effective
way to raise funds and con-
currently build up a donor
base,” he said.
ChangeIt’s short-term goal
is to secure at least one or
two large Banks in Canada in
2014. In the U.S, ChangeIt is
seeing lots of interest in their
ChangeIt America program,
and hopes to secure a num-
ber of regional or national
