JUNE 2014
H
business elite canada
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table giving a part of every
person’s everyday purchases.
“So suddenly we’vemoved
charitable contribution from
needing a prompt to donate,
such as someone asking you,
or some attention-grabbing
event occurring, to something
that you sign up for once and
it stays with you each and ev-
ery day as long as you stay in
the program,” added Kitchen.
And to date, he says peo-
ple have remained in the pro-
gram. A remarkable 94 per
cent of customers that have
registered in the ChangeIt
program said that they would
recommend it to friends and
family.
“It’s a powerful program
that people like to talk about
because it’s about doing the
right thing, and doing it in an
easy way. To me that’s fun-
damentally different from
anything that I’ve ever seen
in the charitable space,” said
Beaton. “It really is a revolu-
tion in that space to make giv-
ing more engaging and, more
importantly, a daily occur-
rence.”
He explained that the au-
tomatic and convenient way
in which ChangeIt provides
customers with the ability to
donate empowers them, and
eliminates the pressure-some
hassle of being approached
