JUNE 2014
H
business elite canada
15
By Leah Kellar
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One Canadian company is revolutionizing the way you can give to registered
charities. The company’s tag line immediately gives us an idea what it is all about;
“Turning Virtual Change Into Real Change In Your Community and Around the
World.” The essence of the program, and the basis of its North American patent, is
to mimic the purchase behavior of giving your spare change to charity when pay-
ing with cash into the electronic payment age. This means that customers in the
ChangeIt program can give their electronic spare change from every debit card or
credit card purchase to their preferred charity. While the process alone creates a
revolution in charitable giving, what is engaging for its customers and charities is
that the individual customer can direct those funds to the charities of their choos-
ing and receive tax receipts for the full amount of every donation.
The ChangeIt program is aimed at individual consumers and small businesses
to provide a convenient way to give to the charities of their choice. The genesis of
ChangeIt came to Founder and current Chief Philanthropy Officer, Dave Beaton,
