“There are a lot of charities out there
where people are constantly asked for
money and yes they get a donation receipt
and the good feeling of donating to a char-
ity. But this actually allows you to make a
statement and you are getting something
for your money,” Lowrie said.The campaign
originated with the concept of providing
Canadians with a tangible way to show
their support for our country’s heroes.
The boots are purchased from their sup-
plier, Original S.W.A.T., who manufactures
tactical boots for law enforcement, mili-
tary, and EMT. “100% of the net proceeds
from the sale of the boots goes right into
our programs,” he added.
HIGH PROFILE CANADIANS
‘GET THEIR BOOTS ON’
While the organization is still young, ac-
cording to Lowrie they have already raised
$20,000 since 2013. BCC has also received
a lot of attention from celebrities. Toronto
Blue Jays star Jose Bautista has put on the
military boots to show his support, along
with Mike Holmes from the Canadian TV
series Holmes on Homes; federal MP and
Justice Minister Peter MacKay; Jim Treliv-
ing from the TV show Dragons’ Den; Cal-
14 business elite canada
H
JULY 2015
