JULY 2015
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mustard plant, Elysia said. Unlike flax, it is
shelf stable, doesn’t require refrigeration,
doesn’t gel at cooler temperatures and can
be interchanged with almost any type of
oil in both cooking and baking. Thanks to
its short growing season of approximately
90 days, a crop can be planted in spring
and fall.
Today, Three Farmers camelina oil can be
found coast to coast across Canada in as
many as 1,000 retail outlets. They current-
ly have three options: original camelina oil,
roasted garlic & chili and roasted onion &
basil in a range of sizes. Specialty packs
allow consumers to try all three flavours at
once, and can be ordered from the Three
Farmers online store.
Competitors are beginning to ease into
the camelina market, Elysia said, but Three
Farmers has a substantial head start as
the first company to not only sell the oil in
Canada but incorporate a process of ver-
tical integration where they are involved
at all stages, from growing to pressing
to selling. They also believe in traceability
and provide a batch number on the back of
each bottle that consumers can type into
the company’s trace page on their web
site and discover the full story about their
oil, including the farmer who grew that
particular crop, the GPS location of the
crop, when it was grown and harvested,
and other interesting facts.
“I know this product, I love this product. We are doing something right and
making progress.”
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